How do you launch a value campaign without compromising the equity of a premium brand?
That was the challenge before us on the Guinness 45cl brief. By sidestepping the conventional – and predictable – promo route, we were able to develop a campaign that focused the conversation on how much more the drinker was getting as opposed to how much less he would have to pay.
The result was the award-winning Guinness 45cl “Power of More” campaign. A visiting Diageo executive described the TV spot that launched the campaign as the best product ad he’d seen in years. We’re just glad it made so many beer drinkers want to reach for a Guinness.
When asked to help re-launch the Unity Bank brand in 2010, we saw an opportunity to drive top-of-mind awareness for the brand by leveraging the spirit of celebration and nationalism that would greet Nigeria’s 50th anniversary. Addressing a nationwide audience that yearns for a better future, our message was simple “all you need is Unity”.
We are a close-knit family of creative people who work and play in equal measure. We put our heart into everything we do. Our symbol, the ampersand in a heart, aptly reflects who we are - passionate, team-spirited, totally committed to filling the world with Lovemarks.
However, as part of a Group that includes over 70 full-time staff and multiple subsidiaries, we offer our clients more than just heart. We also offer them the kind of muscle that makes ideas come to life spectacularly through the line.
At a time when most banks were content to rely on visual gimmicks to impress their audience, we needed something slightly more intellectual to differentiate the Access Bank brand. The Access Bank School of Banking Excellence offered a unique opportunity to tell a compelling story in the award-winning “Graduate” TVC.
When asked to introduce a lime-flavoured Harp variant to the Nigerian beer-drinking market, we launched our campaign with the juiciest beer commercial ever seen on Nigerian screens.
Support communication used beach party sights and sounds to offer a an exciting sub-brand that promises loads of exotic fun.